LeisureFit Services are embarking on a number of key service upgrades that form part of a long term plan called the “Future Fit” campaign.
A review of current LeisureFit performance was undertaken to identify trends in participation in LeisureFit programs and services, as well as a wider review of current City of Melville demographics and consumer and fitness industry trends to identify their impacts on LeisureFit now and into the near future.
There are a number of new developments happening at LeisureFit over the next few years, under the “Future Fit” branding banner, including:
|1||Consolidation of gym services, with the withdrawal of gym services from LeisureFit Melville.||Completed|
Closure of LeisureFit Booragoon Gym for renovations.
|1.2||Expansion of LeisureFit Booragoon’s gym, to become one of the best gyms in Perth, including a dedicated free weights area and the introduction of an athletic training zone boasting specialist equipment.||Completed and re-open|
|2||Expansion of seniors, wellness and athletic training through specialist classes, new programs, and dedicated resources.||Late 2017|
|3||Revitalisation of LeisureFit Melville to become a more focused and diverse community centre including a new and improved group training studio for Living Longer Living Stronger and other classes, better reception facilities, relocation of the Melville Bridge Club to the facility, evolution of the gymbakids program, new community meeting rooms and a large scale café.||2018|
|4||Future stages of the ‘Future Fit’ campaign will include the renovation of the pool and change rooms at LeisureFit Booragoon and identifying private business partnerships for both LeisureFit locations.||2018-2019|
There have been significant changes in the fitness industry across Australia in recent years that have had a large impact on established fitness and recreation centres, such as the LeisureFit centres.
As a result, LeisureFit undertook a strategic review of all programs and services at the centres together with analysis of future trends in fitness and current fitness offerings in the City of Melville.
The wider review demonstrated a significant increase in competition to the LeisureFit service with an increase of 34 new facilities in the local area in the past ten years. This has had a dramatic impact on LeisureFit Melville’s membership base with member numbers decreasing by over 30 per cent in the past four years.
A review of current LeisureFit performance was also undertaken to identify trends in participation in LeisureFit programs and services, together with a wider review of current City of Melville demographics, consumer and fitness industry trends to identify their impacts on LeisureFit now and into the near future. This background information was then used to conduct a series of workshops with key LeisureFit staff to develop Key Strategies and actions for the future of LeisureFit.
With the goal of establishing some guiding strategies for LeisureFit into the future, the review established a number of key principles:
- Reduce duplication of services across the two LeisureFit Centres.
- Improve financial sustainability of LeisureFit in order to provide services in the most efficient way possible.
- Continued development of programs and services in demand by the community.
- Continual focus on improving the customer experience of LeisureFit, both in centre and via other mediums.
- Development of programs and services currently under serviced by the private market in the City.